The Quick Comps Strategy: How Buyer Agents Keep Clients Engaged After Losing a Home

It happens to every buyer agent: your clients fall in love with a home, you write a strong offer, and then—someone else gets it. The disappointment is real, and if you are not careful, that momentum you built can evaporate. But the best buyer agents have a secret weapon.

The 48-Hour Window

Research shows that buyer motivation drops significantly within 48 hours of losing a property. The key is to immediately redirect that energy toward alternatives. This is where Quick Comps becomes invaluable.

What Are Quick Comps?

Quick Comps is a CMAForge feature designed specifically for buyer agents. Instead of searching for sold comparables, it surfaces similar active listings currently on the market. Enter the address of the home your clients just lost, and within seconds you have a curated list of alternatives to show them.

The Quick Comps Strategy in Action

• Step 1: As soon as you learn another offer was accepted, pull up Quick Comps
• Step 2: Review the similar active listings—filter by price, beds, and location
• Step 3: Call or text your clients with 2-3 specific alternatives before they have time to get discouraged
• Step 4: Offer to show them the alternatives that same day or the next morning
• Step 5: Position yourself as the agent who always has a backup plan

Why This Works

Buyers who lose a home are emotionally vulnerable. They question whether they will ever find the right property. By immediately providing alternatives, you demonstrate that their dream home is still out there—and that you are the agent who will help them find it. This builds loyalty and prevents them from second-guessing their agent choice.

Real Results

Agents using the Quick Comps strategy report higher client retention rates and faster transaction timelines. Instead of losing momentum for weeks, they keep buyers actively engaged and often under contract on a new property within days.